December 26, 2022 

US Consumer Confidence Bounced Back in December

The Conference Board Consumer Confidence Index® increased in December following back-to-back monthly declines. The Index now stands at 108.3 (1985=100), up sharply from 101.4 in November. The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—increased to 147.2 from 138.3 last month. The Expectations Index—based on consumers’ short-term outlook for income, business, and labor market conditions—improved to 82.4 from 76.7. However, Expectations are still lingering around 80—a level associated with recession.

“Consumer confidence bounced back in December, reversing consecutive declines in October and November to reach its highest level since April 2022,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “The Present Situation and Expectations Indexes improved due to consumers’ more favorable view regarding the economy and jobs. Inflation expectations retreated in December to their lowest level since September 2021, with recent declines in gas prices a major impetus. Vacation intentions improved but plans to purchase homes and big-ticket appliances cooled further. This shift in consumers’ preference from big-ticket items to services will continue in 2023, as will headwinds from inflation and interest rate hikes.”

Present Situation

Consumers’ assessment of current business conditions improved in December.

  • 19.0% of consumers said business conditions were “good,” up from 17.8%.
  • 20.1% said business conditions were “bad,” down from 23.6%.

Consumers’ appraisal of the labor market was also more favorable.

  • 47.8% of consumers said jobs were “plentiful,” up from 45.2%.
  • 12.0% of consumers said jobs were “hard to get,” down from 13.7%.

Expectations Six Months Hence

Consumers were less pessimistic about the short-term business conditions outlook in December.

  • 20.4% of consumers expect business conditions to improve, up from 19.8%.
  • 20.3% expect business conditions to worsen, down from 21.0%.

Consumers were more upbeat about the short-term labor market outlook.

  • 19.5% of consumers expect more jobs to be available, up from 18.5%.
  • 18.3% anticipate fewer jobs, down from 21.2%.

Consumers were mixed about their short-term income prospects.

  • 16.7% of consumers expect their incomes to increase, down slightly from 17.1%.
  • However, 13.3% expect their incomes will decrease, down from 15.8%.

The monthly Consumer Confidence Survey®, based on an online sample, is conducted for The Conference Board by Toluna, a technology company that delivers real-time consumer insights and market research through its innovative technology, expertise, and panel of over 36 million consumers. The cutoff date for the preliminary results was December 15.

Source: The Conference Board – December 2022 Consumer Confidence Survey®
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