September 13, 2023
Online Shopping in July 2023 in South Korea
□ The online shopping transaction value marked 18.9049 trillion won in July 2023, rising 9.1% from July 2022. The mobile shopping transaction value marked 14.0794 trillion won in July 2023, rising 6.9% from July 2022.
○ Compared to June 2023, the online and mobile shopping transaction value grew by 2.4% and 4.6%, respectively.
○ The mobile shopping transaction value accounted for 74.5% of the total online shopping transaction value, which went down by 1.5%p from 76.0% in July 2022.
□ Online Shopping Transaction Value by Group of Commodities
○ Compared to July 2022, the online shopping transaction value of ‘Sports and leisure appliances’ declined by 5.9%. Whereas, the online shopping transaction value of ‘Travel arrangement and transportation services’, ‘Food & beverages’ and ‘E-coupon services’ grew by 31.4%, 15.7% and 28.1%, respectively.
– Compared to June 2023, the online shopping transaction value of ‘Motor vehicles, motor vehicle parts & accessories’ declined by 43.8%. In the meantime, the online shopping transaction value of ‘Food Services’ and ‘Travel arrangement and transportation services’ grew by 10.3% and 10.9%, respectively.
Source: Statistics Korea
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